경영 | (삭제)액티브시니어의 소비가치가 미용구매의도에 미치는 영향
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작성자 이예순 작성일22-12-11 20:17첨부파일
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액티브시니어의 소비가치가 미용구매의도에 미치는 영향.pdf
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DATE : 2022-12-11 20:17:00
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투 고 자 : 이예순
소 속 : 천지헤어
연 락 처 : 010-6681-2345
이 메 일 : yesoonhair@naver.com
투고분야 : 경영
투 고 일 : 2022-12-11
논문제목 : (삭제)액티브시니어의 소비가치가 미용구매의도에 미치는 영향
기타내용 : Based on the theoretical research results conducted so far, this study summarized the concept of consumption value and purchase intention of active seniors, and intended to verify the effect of the consumption value of active seniors on the purchase intention of beauty products. For this study, a survey was conducted for 26 days from September 27 to October 21, 2022, and 331 collected questionnaires were conducted for empirical analysis. In the relationship between the influence of the consumption value of active seniors on the purchase intention of beauty products, it was found that situational value, enterprising value, functional value, and emotional value affect the purchase intention. Therefore, for active seniors, it will be important to provide accurate information about the product and to convey the effect of the product.
소 속 : 천지헤어
연 락 처 : 010-6681-2345
이 메 일 : yesoonhair@naver.com
투고분야 : 경영
투 고 일 : 2022-12-11
논문제목 : (삭제)액티브시니어의 소비가치가 미용구매의도에 미치는 영향
기타내용 : Based on the theoretical research results conducted so far, this study summarized the concept of consumption value and purchase intention of active seniors, and intended to verify the effect of the consumption value of active seniors on the purchase intention of beauty products. For this study, a survey was conducted for 26 days from September 27 to October 21, 2022, and 331 collected questionnaires were conducted for empirical analysis. In the relationship between the influence of the consumption value of active seniors on the purchase intention of beauty products, it was found that situational value, enterprising value, functional value, and emotional value affect the purchase intention. Therefore, for active seniors, it will be important to provide accurate information about the product and to convey the effect of the product.
